⁠The Kraken Wakes: Creating the Utility of the Future | Ep175: Greg Jackson

Cleaning Up: Leadership in an Age of Climate Change

How does a startup become the largest provider of electricity in the UK in less than a decade? What is locational pricing and how could it encourage more renewables? And is it possible to achieve a zero-carbon electricity system by 2030?

Welcome to the first episode of Season 13 of Cleaning Up, in which Michael Liebreich sits down with Greg Jackson, the founder and CEO of Octopus Energy, to uncover the incredible story behind the company's rapid growth and its transformation into a global energy powerhouse.

Greg and Michael explore how Octopus Energy has gone from a small startup to the largest energy supplier in the UK, directly serving over 7 million households, and with a presence in 8 of the top 10 competitive energy markets worldwide. Greg reveals the key drivers behind Octopus Energy's success, including the innovative Kraken platform that powers their operations, the strategic acquisitions that fuelled their expansion, and the company's unwavering focus on customer-centric solutions during the recent energy crisis.

The story doesn't end there. Greg shares his ambitious vision for the future, whether or not its possible to reach 1 billion Kraken licenses by 2030 and the company's groundbreaking work in areas like locational pricing, electric vehicle integration, and the electrification of home heating.

Leadership Circle

We are delighted to announce the Cleaning Up Leadership Circle, and our founding members: Actis, EcoPragma Capital, Eurelectric, the Gilardini Foundation, KKR, National Grid, Octopus Energy, Quadrature Climate Foundation and Wärtsilä. For more information on the Leadership Circle and how to become a member, please visit https://www.cleaningup.live

Links & More

• Episode 32: Building the Billion-Customer Energy Company — https://www.youtube.com/watch?v=x9kHNMyH7bw
• Episode 154: Green Heat (and Cooling) Under our Feet — https://www.youtube.com/watch?v=-TpHa-uU6lc
• Michael at the Imperial College Energy Futures Lab, and the subsequent panel discussion with Greg Jackson — https://www.youtube.com/watch?v=w0Q9cuF8zKg
• Octopus Energy customers provide 108MW of grid flexibility in first ‘Saving Session’ — https://octopus.energy/press/believe-it-or-watt-octopus-energy-customers-provide-108mw-of-grid-flexibility-in-first-saving-session-equivalent-of-a-gas-power-station/