How to Promote a Challenge and Stand Out

Clicks and Giggles | Your Backstage Pass to Digital Marketing Strategies

Are you struggling to make your online challenge stand out in a crowded digital space? In this episode, I'll share innovative strategies for promoting your challenge and maximizing its impact. From leveraging existing assets like thank you pages to mastering paid advertising, you'll discover how to attract the right participants and nurture them long after the challenge ends. Whether you're a seasoned marketer or just starting out, these actionable tips will help you create a challenge that not only draws people in but also serves as a powerful stepping stone in your customer's journey.
Topics covered in this episode:

• Using thank you pages for freebie opt-ins to promote challenges.
• Leveraging email lists to invite subscribers to challenges.
• Utilizing paid advertising to promote challenges.
• Considering the value exchange of time and money for challenge participants.
• Targeting warm and cold audiences through ads.
• Understanding customer acquisition costs and lifetime value.
• Planning post-challenge nurturing and follow-up strategies.
• Creating multiple touchpoints along the customer journey.

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