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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
#60 Building a digital Ecommerce experience for the future - Richard Corbridge, CIO at Boots
Manage episode 319950838 series 2454573
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In this interview, we spoke with Richard Corbridge, the Chief Information Officer at Boots, a staple UK health and beauty retailer, about their plans to build a digital e-commerce experience for the future. As a brand with strong roots in brick and mortar, read on to see how they are tackling the challenges of merging both experiences for their customers.
Table of contents
The Boots business - 1:20
Boots and the beauty market - 5:30
Business challenges of owned vs third party products - 8:00
Personalizing the healthcare journey - 15:00
Creating a trusted marketplace - 16:50
Implementing the right process for new products - 19:00
Impact of COVID-19 - 21:03
Importance of speed of adaptation - 24:35
Omni-channel approach - 28:34
Learn more about Richard:
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