Ep10 – How to Build a Business with Arab Identity – Crossing the Desert – Fortis

Crossing the Desert: how businesses are setting and growing in the Emirates

In this episode, a student project evolves into a lifelong endeavor. Stickers are revealed to have a thousand-year history. Despite attacks from critics, mutual understanding prevails. And karak flows through our veins.

This time, Isaac interviews Raghad Murad, the founder of the Waggish sticker and merch brand. They discuss cultural references, Arab identity, suppliers, collaborations, and everything that makes Waggish a business.

Waggish stickers are so sticky that they even ended up on the cover of this episode. Check it out!

All the cool speakers, merch, and videos from that party are on Waggish's Instagram.

This podcast is presented by Fortis

We offer you POS and CRM solutions that we made specially for small business needs. It’s easy to start with, it combines everything you need in a small device so you save precious space, and it helps to work with clients personally – the way only small businesses can.

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Production by Hatch Up Podcasts

Showrunners&editors — Alexandra Volkova, Elena Volkova

Host — Isaac Dalonin

Producer — Darya Sannikova

History consultant — Alyona Podnebennaya

Sound designer&composer – Ksenia Kazantseva

Cover Illustrator — Dina Sami