# 8 - Decoding the Franchise Disclosure Document Part 3

Demystifying Franchise Ownership

In this week’s podcast, I continue my conversation with Laura Liss regarding the franchise disclosure document. One of the items we cover in this episode, is Item 19, also known as Financial Performance Representations.
Item 19 of a Franchise Disclosure Document (FDD) holds significant importance as it provides crucial financial performance representations to prospective franchisees. By disclosing historical financial data, such as revenues, expenses, and profitability, it allows aspiring franchisees to make informed investment decisions. The transparency offered by Item 19 empowers individuals to assess the franchise's potential and evaluate its viability, helping them mitigate risks and increase their chances of success in the franchising endeavor.
Again, Laura shares her extensive knowledge and practical experience. Tune in to the podcast and hear what Laura tells her clients.
Laura is a franchise attorney who works with franchisees and franchisors across the country. She enjoys being her clients’ lighthouse, so she can successfully guide clients past any rocky shoals to accomplish their goals in a variety of transactions like new franchise purchases, buying or selling existing businesses, commercial leases, and trademarks.
Laura is an attorney with Liss & Lamar P.C., and can be reached at [phone]. You can find her on LinkedIn at https://www.linkedin.com/in/attorneylauraliss/.

Get in touch with Kristine at:

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