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Navigating Fragmented Brand Marketing in the Digital Age with Catherine Schenquermen
Manage episode 362895396 series 2983403
In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Catherine Schenquerman to discuss the challenges of navigating the fragmentation of brand marketing and media in today's advertising landscape. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -
Podcast Breakdown:
00:00 - 02:12 Meet Catherine Schenquerman
02:13 - 09:30 Creative Process & Marketing Ecosystem
09:32 - 16:33 How the Past Informs the Future
17:30 - 31:00 Media Fragmentation & Advertising Landscape
31:58 - 44:30 Catherine’s Career Journey
45:00 - 48:00 Ending Remarks & Takeaways
112 tập
Manage episode 362895396 series 2983403
In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Catherine Schenquerman to discuss the challenges of navigating the fragmentation of brand marketing and media in today's advertising landscape. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -
Podcast Breakdown:
00:00 - 02:12 Meet Catherine Schenquerman
02:13 - 09:30 Creative Process & Marketing Ecosystem
09:32 - 16:33 How the Past Informs the Future
17:30 - 31:00 Media Fragmentation & Advertising Landscape
31:58 - 44:30 Catherine’s Career Journey
45:00 - 48:00 Ending Remarks & Takeaways
112 tập
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