Manage episode 365850622 series 2949198
Sean Duggan, VP of Advertising at SXM Media, is known for his ability to spot trends and work with clients to deploy audio ads to reach voters and constituents effectively. While digital ad budgets have grown for campaigns and advocacy groups, spending on podcast advertising has yet to take off. This is another example of consumer advertisers embracing new ad formats while the political community hesitates to experiment.
Sean and I talk about:
- Opportunities for advertising on podcasts
- Unique targeting available for podcast ads
- Advocacy groups that experimented and now expanding their podcast advertising budget
- Campaign 2024 digital media budgets and ad inventory
@SXMMediaGroup #PoliticalAds #PodcastAdvertising #TargetingVoters #Election2024