The Power of Yard Signs in a Digital Age with Scott Minkoff SUNY New Paltz
Manage episode 340689589 series 2949198
Scott Minkoff is an Associate Professor of Political Science at SUNY New Paltz and a co-author of Politics on Display: Yard Signs and the Politicization of Social Spaces. Taking a step back from focusing on virtual social interaction, Scott recognizes the impact of out-of-home campaign messaging, particularly yard signs for persuasion and increasing voter turnout.
We talk about:
- Who puts out a yard sign, and what message does a campaign yard sign communicate
- Most effective use of campaign yard signs
- How down-ballot political campaigns can benefit from using yard signs
- The past and future of campaign yard signs
- How yard sign research is conducted
#ScottMinkoff #PoliticalCampaigns #PoliticalAdvertising #YardSigns #OOHAdvertising #VoterPersuasion #GOTV
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