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Stop Squeezing The Sponge
Manage episode 348583627 series 1095397
It’s tempting to try to get more out of your existing customers when CAC is rising. But is it worth it? In this episode, Richard and Taylor discuss the second principle of the Enterprise Scaling Guide: the concept of the shrinking sponge. “You need to keep your active customer file growing as you grow the business.”
Show notes:
- Visit getparker.com to learn more about the card designed specifically for ecommerce brands.
- Get the Enterprise Scaling Guide: http://bit.ly/3UjemdZ
220 tập
Manage episode 348583627 series 1095397
It’s tempting to try to get more out of your existing customers when CAC is rising. But is it worth it? In this episode, Richard and Taylor discuss the second principle of the Enterprise Scaling Guide: the concept of the shrinking sponge. “You need to keep your active customer file growing as you grow the business.”
Show notes:
- Visit getparker.com to learn more about the card designed specifically for ecommerce brands.
- Get the Enterprise Scaling Guide: http://bit.ly/3UjemdZ
220 tập
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