The UGC Bullsh*t Meter

Ecommerce Playbook: Numbers, Struggles & Growth

Influencers, staged unboxing videos, paid posts — at this point, even people outside of the ecomm business know that most UGC isn’t actually user-generated. On this episode, Richard and Taylor go deep on the history of bullsh*t in advertising, the ethics of “fake UGC,” and Taylor’s barometer for determining how much BS is too much.

Show Notes:

• Want an easier way to source the good kind of UGC? Streamline your process with SARAL’s chrome extension: http://getsaral.com/champions/ctc
• Need help building your marketing calendar? Our strategy team is putting together 12-month audit packages here: https://bit.ly/3ZLKfjw

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