004: How to Create Clean-Label Products That Are Indulgent, Scalable, and Well-Priced with Simón Sacal

Essential Ingredients Podcast

"For a good idea, there's a lot of money.” —Simón Sacal

Eating clean foods is one of the most important things we can do for our health. It helps keep our energy levels up, reduce cravings, and maintain our weight. In addition, clean foods are nutrient-dense and packed with vitamins, minerals, and antioxidants, which are essential for maintaining a healthy immune system, and preventing inflammation and chronic diseases. With its many benefits, it’s not surprising that clean eating has become one of today’s hot topics.

In this episode, Justine sits with Simón Sacal, the CEO of Solely Fruits. Simón strives to give back to society with Solely's work, particularly the ones that have helped create the company— the farmers, who do not have efficient market access for the fruits that are grown on their farms. Thus, he established a long-term partnership with them to help bring delicious and nutritious fruit snacks to the world!

Solely’s values are evident in its dedication to clean and real ingredients. All of their products are made solely out of Certified Organic produce which is purchased from the farmers they work with. Additionally, Solely has invented an innovative technology that eliminates the need for traditional additives, preservatives, and other artificial chemicals, meaning the nutrient content in their fruits remains intact. Ultimately, this makes their products not only safe to consume but good for everybody and the planet as well.

Listen in as Justine and Simón dive into the conversation on the need for clean foods, how to make a family business work, how culture impacts how we perceive healthier alternatives, how Solely built a framework for sourcing out high-quality ingredients that are well-priced, Simón’s tips to scale your business, and Solely’s product lines you may want to try!

Meet Simón:

Simón is the co-founder and CEO of Solely, the maker of the fastest-growing line of real fruit snacks. In an effort to help the Mexican government provide accessible fruits to children, Solely shifted their primary focus from rice and potatoes to fruits. Solely prides itself on only using real and clean ingredients as its products are made from Certified organic produce bought from organic farmers they work with. Additionally, Solely's innovative technology allows them to develop stable fruit bars without the artificial chemicals that compromise the fruits' nutrient content.

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Episode Highlights:

00:57 The Need for Clean Food

08:22 Why Fruits?

13:04 Making Family Business Work

18:33 The Impact of Culture on Food

23:02 Good for You Products

39:06 Solely’s Product Lines

34:03 The Importance of Working with the Right People

37:09 3 Practical Ways to Scale Your Business