Daryn Smith on Google's Failed Acquisition of HubSpot, the Implications for HubSpot & the Current CRM Market Situation

Evolving HubSpot

Welcome to the second episode of the Evolving HubSpot podcast with Daryn Smith! In this episode, we explore some critical developments and innovations in the world of HubSpot. Here’s what you can expect:

1. Google’s Non-Acquisition of HubSpot:

We kick off by discussing the recent news that Google will not be acquiring HubSpot.

Daryn shares his disappointment over the acquisition falling through and reflects on the potential benefits that Google’s entry into the CRM ecosystem could have brought, particularly in creating competition against Microsoft’s comprehensive tech stack.

Daryn explores how HubSpot's "crafted, not cobbled" message might need adjustment and the implications this development has for HubSpot's strategic direction and the broader market.

2. The Current Market Environment:

Daryn dives into the current state of the market, highlighting the lack of urgency in CRM front-office decisions and the opportunity for growth through innovation despite the market's limbo.

Discover how companies can navigate this environment by improving customer experience and leveraging digital transformation projects to gain market share when the market rebounds.

3. HubSpot’s New Features:

Learn about HubSpot’s latest features, including the Customer Success Workspace and Deal Approvals.

Daryn explains how these tools streamline customer success processes, manage satisfaction and engagement, and simplify deal approval workflows for larger organisations.

4. AI and Innovation at Huble:

Explore the exciting AI innovations at Huble as Daryn discusses the importance of continuous innovation.

He shares how AI vectors are being used to retain and use knowledge, viewing AI as an intern that learns and grows within the company to improve efficiency in sales, service, and marketing functions.

Daryn also encourages businesses to start using AI and integrate it with tools like HubSpot, Slack, or Teams, highlighting the potential of AI in replacing traditional CRM CPQ functions.

Join us for an insightful conversation packed with valuable information for marketing professionals, tech enthusiasts, and business leaders.

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