The changing dynamics of CRM governance and ownership with Samuel Banks

Evolving HubSpot

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Nội dung được cung cấp bởi Matthew Creswick, Daryn Smith, Rowan Reid, Matthew Creswick, Daryn Smith, and Rowan Reid. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Matthew Creswick, Daryn Smith, Rowan Reid, Matthew Creswick, Daryn Smith, and Rowan Reid hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

cách đây khoảng một năm trước 31:25

MP3•Trang chủ episode

Welcome to the "Evolving HubSpot Podcast," hosted by Matthew Creswick. In this episode, we covered important aspects of CRM governance and the evolving role of HubSpot within organisations with our guest Sam, HubSpot Solutions Architect at Huble Digital.

In this episode, we focus on:

CRM ownership: We discuss how ownership and responsibility have become distributed among various departments and roles as HubSpot has grown.
CRM governance and change management: With HubSpot's increased complexity, effective CRM governance and change management have become crucial, necessitating clear ownership, decision-making processes, and accountability for data management.
Collaboration and customisation: We explore what collaboration tools and customisation options HubSpot offers to foster teamwork.
Change management strategies and training: Sam and Matt explain why successful HubSpot adoption depends on change management strategies and tailored training programmes that address employee needs.
HubSpot's new pricing model: Learn more about why HubSpot's new pricing model reflects a more mature approach to access management and cost forecasting.

In this episode, our guest Sam delves into CRM governance, change management strategies and HubSpot's revised pricing model, offering expert insight and sharing his experiences from his day to day conversations with companies utilising HubSpot. Don't miss out!

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us

36 tập

#Tech #Business #Marketing #Matthew Creswick

The changing dynamics of CRM governance and ownership with Samuel Banks

Evolving HubSpot

published cách đây khoảng một năm trước

Chia sẻ

MP3•Trang chủ episode

In this episode, we focus on:

CRM ownership: We discuss how ownership and responsibility have become distributed among various departments and roles as HubSpot has grown.
CRM governance and change management: With HubSpot's increased complexity, effective CRM governance and change management have become crucial, necessitating clear ownership, decision-making processes, and accountability for data management.
Collaboration and customisation: We explore what collaboration tools and customisation options HubSpot offers to foster teamwork.
Change management strategies and training: Sam and Matt explain why successful HubSpot adoption depends on change management strategies and tailored training programmes that address employee needs.
HubSpot's new pricing model: Learn more about why HubSpot's new pricing model reflects a more mature approach to access management and cost forecasting.

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us

36 tập

#Tech #Business #Marketing #Matthew Creswick

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cách đây 8 weeks trước12:55

12:55

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"AGI won’t see mass adoption in 2025" | Daryn Smith on What’s Next for AI & CRM 16:34

cách đây 11 weeks trước16:34

16:34

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cách đây 17 weeks trước10:50

10:50

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HubSpot’s Latest Updates | Countdown Timers, CoPilot on Calls, and UI Extensions 25:07

cách đây 19 weeks trước25:07

25:07

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1
"Usage-based pricing is the future" | Daryn Smith reacts to HubSpot's Acquisition of Cacheflow 13:10

cách đây 20 weeks trước13:10

13:10

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HubSpot's Q3 call-outs | Q3 Results, CacheFlow Acquisition, and AI Updates 37:34

cách đây 21 weeks trước37:34

37:34

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Claude Updates | How to automate your whole computer with AI 37:31

cách đây 22 weeks trước37:31

37:31

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HubSpot AI Agents | What do they mean for your business? 44:56

cách đây 24 weeks trước44:56

44:56

Welcome to another episode of The Evolving HubSpot Podcast, hosted by Matthew Creswick and Rowan Reid, with special guest Amy Dwyer, Huble’s Chief Strategy Officer. In this episode, we’re reflecting on the latest product updates following INBOUND 2024, diving into the themes of HubSpot’s “Easy, Fast, Unified” approach, and how it’s shaping the future of the platform. Amy shares her insights on how these updates are driving change for customers, as well as her own experiences balancing Oktoberfest and INBOUND! Here’s what we’ll be covering: The Easy, Fast, Unified Narrative: How HubSpot’s focus on ease of use and fast results is empowering businesses to see returns more quickly, even as they tackle complex CRM deployments. AI Agents in HubSpot: We explore HubSpot’s new AI tools, including the Content and Social Media Agents, and how they’re transforming workflows and customer engagement. Customer Agent and Sales Agent: A closer look at AI-driven tools that improve customer service and sales prospecting, making teams more efficient. We hope you enjoy the episode and stay tuned for more updates! Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us…

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Daryn Smith on why you need to embrace tech debt 11:46

cách đây 26 weeks trước11:46

11:46

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1
Inbound 2024: AI Innovations + Easy, Fast and Unified 42:48

cách đây 27 weeks trước42:48

42:48

Welcome to another episode of The Evolving HubSpot Podcast, hosted by Matthew Creswick and Rowan Reid. In this episode, we’re fresh off INBOUND 2024, and we’re sharing our reflections on the event, including HubSpot’s latest product updates and the unveiling of the "Easy, Fast, Unified" narrative that’s setting the tone for the platform's future. We also discuss our personal experiences at INBOUND, from networking with old and new faces to the challenges of navigating the packed schedule. Plus, we touch on some of the most exciting product releases and features we encountered. Here’s what we’ll be covering: INBOUND 2024 Recap: A look back at the key themes of the event, with a focus on HubSpot’s new "Easy, Fast, Unified" approach. AI and Data Integration: How HubSpot’s enhanced API capabilities and AI-driven tools are helping businesses streamline processes and improve efficiency. Swag and Fun Moments: Our personal highlights from the event, including the best swag we picked up and some behind-the-scenes stories. We hope you enjoy the episode and stay tuned for more updates from Matthew and Rowan! Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us…

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AI Transformation in Business: Insights from INBOUND 2024 with Daryn Smith & AWS’ Susanne Seitinger 17:13

cách đây 29 weeks trước17:13

17:13

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1
Daryn Smith on the biggest updates announced at INBOUND24 13:26

cách đây 29 weeks trước13:26

13:26

Welcome to the latest episode of the Evolving HubSpot podcast with Daryn Smith, recorded live at HubSpot’s INBOUND 2024 event in Boston. Join us as we explore the most exciting announcements from day one of the event and dive into how these innovations will impact businesses moving forward. Here’s what you can expect: 1. Breeze AI and AI Agents: Redefining HubSpot's Future HubSpot’s newly launched Breeze AI is setting the stage for a new era of business operations. Daryn shares his insights into AI agents, categorising AI in ways that revolutionise how businesses can leverage these tools to streamline operations and improve customer experience. 2. Breeze Intelligence: Ushering in the AI-First Interface Learn how HubSpot’s Breeze Intelligence is shifting from traditional coding interfaces to AI-first experiences, making data enrichment and customer interaction more intuitive. Daryn explains the significance of this move and how businesses can benefit from AI-driven interfaces. 3. Sensitive Data Tools: A Breakthrough for Industry Transformation HubSpot's latest tools for handling sensitive data, including financial and medical information, are game-changers for industries like healthcare. Daryn discusses how these updates, along with HIPAA compliance, are opening doors for businesses previously limited by data security concerns. 4. Custom Preference Centres: Enhancing Customer Communication Subscription management just got easier with HubSpot’s custom preference centres. Daryn highlights how these updates will benefit large, multi-brand companies by providing more tailored communication options, leading to better customer engagement. 5. The INBOUND 2024 Experience: Insights and Personal Reflections We wrap up with Daryn’s personal reflections on the event, from energising conversations to his excitement for upcoming leadership tracks and AI’s potential to transform how we interact with customers. Tune in for an insightful discussion on the future of AI, data security, and business transformation. Don’t forget to like, comment, and subscribe for more exciting updates and trends! #INBOUND24 #BreezeAI #HubSpotInnovation #AIinBusiness #DigitalTransformation #DataSecurity #CustomerExperience Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us…

1
These Are The Top HubSpot Product Updates From INBOUND 2024 40:08

cách đây 29 weeks trước40:08

40:08

Welcome to the Evolving HubSpot podcast, hosted this week by Verity Dearsley, the Chief Customer Officer at Huble. This week, we are coming to you from Inbound 2024 in Boston where we have just heard the latest HubSpot product updates live from HubSpot’s Co-Founder, Dharmesh, as well as their CEO, Yamini, and the EVP of Product, Andy. Joining her today is our CEO, Daryn Smith, our Chief Strategy Officer, Amy Dwyer, our Chief Creative Officer, Anthony O’Connor, and our Chief Technology Officer, Rowan Reid. In this episode, we’ll explore HubSpot’s newly rebranded Breeze AI tools, which are designed to simplify complex tasks and enable businesses to operate more efficiently. We’ll also dive into Breeze Intelligence, where HubSpot’s integration of Clearbit provides enhanced customer data enrichment and intent insights for sales and marketing teams. Beyond the technical updates, our team will share their insights on how AI evolution is reshaping customer journeys and day-to-day business operations, alongside a discussion on AI agents and co-pilot tools, which automate routine tasks while allowing for personalised experiences. Additionally, we’ll discuss how leadership is adapting in this era of rapid technological advancements, focusing on the role of leadership in the AI era to foster innovation and guide teams through these transitions. Finally, we wrap up the discussion by chatting about the new custom preference centre, the role of AI in driving personalisation, HubSpot's API expansions for greater platform flexibility, and the future of AI in business, exploring how these innovations are set to reshape industries and create new opportunities for growth. This conversation goes beyond just talking about features, offering real insights into how AI and HubSpot’s latest updates are changing the way businesses operate. We hope you enjoy the episode! Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us…

1
The major themes we expect from INBOUND 2024 35:26

cách đây 30 weeks trước35:26

35:26

Welcome to another episode of the Evolving HubSpot Podcast, hosted by Matthew Creswick and Rowan Reid. In this episode, we dive deep into the upcoming INBOUND 2024 event, sharing our thoughts and predictions on the major themes we expect, including HubSpot’s focus on AI innovation and community engagement. We also cover the latest HubSpot product updates that will impact users leading up to INBOUND, including key features like export approvals, enhancements to legal basis tracking, and a new account insights page. Here’s what we’ll be covering: INBOUND 2024 Predictions: What to expect from HubSpot’s major product announcements, focusing on AI advancements and community-building tools. Export Approvals: A new admin feature to better manage CRM exports, enhancing security and control. Legal Basis Tracking: Changes to email tracking for contacts without a legal basis, ensuring better privacy compliance. Account Insights Page: A new page designed to help admins maximise their HubSpot usage through tailored recommendations. We hope you enjoy the episode and stay tuned for more HubSpot updates from Matthew and Rowan! Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us…

1
AI-driven innovations in HubSpot’s Sales Hub and INBOUND24 expectations 45:09

cách đây 31 weeks trước45:09

45:09

Welcome to another episode of the Evolving HubSpot Podcast, hosted by Matthew Creswick and Rowan Reid. In this episode, we delve into the latest AI-driven innovations within HubSpot’s Sales Hub as we gear up for the upcoming INBOUND 2024 event. Joining us is Rowley Cubbit, Sales Director at Huble, who shares his insights on how these new tools are transforming the sales process. We also explore key updates, including advancements in lead scoring, dynamic sequences, and the introduction of AI-powered meeting summaries - all designed to enhance sales efficiency and effectiveness. Here’s what we’ll be covering: INBOUND 2024 Expectations: Discussing the anticipated AI tools and features set to be unveiled at INBOUND, with a focus on their impact on sales teams. AI in Lead and Deal Scoring: How HubSpot’s AI-driven lead and deal scoring is revolutionising prioritisation and helping sales teams focus on the most promising opportunities. Dynamic Sequences: The introduction of dynamic sequences in HubSpot, allowing for more personalised and adaptive outreach strategies. Meeting Preparation and Summaries: Exploring AI tools that provide comprehensive meeting prep and summaries, enabling salespeople to focus more on the human elements of selling. Form and Report Updates: Exciting new features like multi-step forms, conditional logic, and AI-driven report generation that improve data management and reporting. We hope you enjoy this episode! Matthew and Rowan will be at INBOUND 2024 in Boston, so feel free to reach out if you'd like to connect in person. Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us…

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Evolving HubSpot « » The changing dynamics of CRM governance and ownership with Samuel Banks

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Evolving HubSpot « »
The changing dynamics of CRM governance and ownership with Samuel Banks