Transforming SEO & Data into Long-Term Marketing Success with Ran Yosef @Glassix

Executive Conversations

Welcome to Executive Conversations, where we explore how GTM leaders navigate executive discussions, market internally to gain support, and secure buy-in for long-term GTM strategies. In this episode of Executive Conversations, Maeva talks with Ran Yosef, VP of Marketing at Glassix.

Ran Yosef had extensive experience in various marketing roles before becoming VP of Marketing. He discusses the challenges of gaining executive buy-in, particularly for long-term strategies like SEO. Ran emphasizes understanding your executive team, showcasing the value of proposed marketing strategies, and building trust within your organization. He also provides tips on how to best align your marketing and sales teams to achieve cohesive and effective results.

In this episode, we talk about:

• Data-Driven Marketing
• SEO marketing
• Sales alignment

Takeaways:

• Building Trust: Ran talks about establishing trust and how it’s crucial for getting buy-in for new ideas and strategies.
• Understanding Executive Preferences: Tailoring presentations to the executive team’s preferences increases approval rate.
• Proving Long-Term Value: Demonstrating the long-term benefits of strategies like SEO helps in gaining support.
• Collaborative Effort: Working closely with sales and other departments to align.
• Industry Knowledge: Knowing your industry and competitors make for a strong case when proposing new initiatives.

Time Chapters:

[00:07] - Introduction

[00:55] - Mick’s journey from journalism to marketing

[03:46] - The challenges of getting budget approval

[05:11] - Getting buy-in marketing campaigns

[08:06] - Aligning marketing goals with the Total Addressable Market (TAM)

[09:46] - Strategic planning and creating contingencies for campaigns

[12:06] - Unique SaaS marketing challenges and strategies

[14:12] - How to be effective with limited marketing budgets and resources

[17:07] - Learning lessons from previous roles and applying them to current strategies

[18:40] - Challenges within the healthcare industry

[21:08] - The importance of proving your value early

[24:21] - Setting and achieving your OKRs

[26:23] - Closing remarks

About Ran Yosef:

Ran Yosef, Glassix’s VP of Marketing, is a leading figure in AI-enhanced customer communication. With over a decade of innovative marketing strategies under his belt, Ran has significantly contributed to the growth of several startups.

From SEO to PPC, Demand Generation, and Marketing Ops, Ran has helped numerous companies thrive in highly competitive markets.

Hosting the Glassix Spotlight, a leading CX & AI podcast, Ran is deeply committed to the art of storytelling, believing in its power to engage and inspire. Ran’s visionary leadership and unwavering dedication not only drive Glassix’s success but also significantly influence the evolving landscape of AI-driven customer communications.

Need help navigating executive conversations and securing your marketing budget? Book a call with Flying Cat Marketing today and let us help you achieve your goals. Book a Call