Mastering the Art of Never Starting from Zero: Unveiling PCG Digital's Revolutionary Framework with Denise Galiatsato

Facts Not Feelings with Brooke C. Furniss

Tired of starting from scratch every time you switch marketing agencies? Dive into a new era of marketing with Denise Galiatsatos, President/COO of PCG Digital, as she unveils the transformative power of owning and leveraging your dealership's data. Embrace the never-start-from-zero-again strategy to give your dealership the competitive edge it needs in today's digital landscape.

In this episode, Denise emphasizes the significance of dealerships creating their own first-party data. By building a database of customers who are already familiar with the brand and have interacted with them, dealerships can target specific audiences and foster loyalty. This data allows dealerships to tailor their messaging effectively and prevent customers from being sent to other dealerships.

To track and analyze data comprehensively, Denise highlights the importance of utilizing a Customer Data Platform (CDP). A CDP can integrate data from various sources, providing a more holistic view and enabling better insights into consumer behavior. With a CDP, dealerships can make informed decisions and measure ROI accurately, beyond traditional tracking methods.

Denise emphasizes the need for dealerships to define their campaign objectives and measure ROI based on those objectives. By identifying the metrics that align with their goals, such as brand estimated recall lift, phone calls, conversations, messages, and lead form submissions, dealerships can accurately gauge the success of their campaigns and make data-driven decisions.

Key Takeaways:

1. Importance of owning all of your data and never starting from zero again
2. Importance of ownership of Facebook Page, Business Manager, and Facebook Pixel and everyone collaborating around the one Pixel
3. CDPs (Customer Data Platforms) - Ability to measure true ROI, clean data, segmentation, serving intentional messages, do you own the data, think the process through prior to jumping on board

Connect:
Denise Galiatsatos: https://qrcc.me/ryh3wxi389o8

BZ Consultants: https://qrco.de/bcqqFo

Apple🎙️https://apple.co/3U4KvGA

Spotify 🎧 https://spoti.fi/3DNNgFI

Youtube ▶️ https://bit.ly/3jDwPoO

Chapters:

02:33 Account structure ensures client success, even post-engagement.

06:57 Clients own their Facebook Pixel and AdWords.

10:01 Data is misunderstood, but dealers must humanize it.

13:00 Switch, start fresh, understand your audiences again.

17:38 Ga Four is unstable, hindering data access.

21:22 Easy client transitions without burning bridges.

23:52 CDP helps integrate data for measuring ROI.

28:13 Intentional CDP marketing tailors messages for customers.

30:15 Dad drives minivan, be intentional with messaging.

33:16 Infinities were switched out three years ago, but an elderly woman still gets mailers from an Infinity store despite not having one for three months. It's a strange marketing tactic.

38:58 Data included in dealership buy-sell, revolutionizing marketing.

42:03 CDP enables targeted segmentation for personalized messages.

45:21 Safe data transfer and ownership with Orby.

49:30 Struggle to connect and understand different tools.

50:37 Always double check reports for accuracy