Revolutionizing Automotive Collaboration: Insights from Jordan Cox

Facts Not Feelings with Brooke C. Furniss

Ever wondered how the automotive industry is harnessing the power of digital transformation to foster unprecedented collaborations? Join us as we dive deep into this transformative journey with none other than Jordan Cox, the former Digital Manager at Gates Automotive, Head of Community Engagement at ASOTU, Auto Genius Member

In this episode Jordan shares his insights on how to revolutionize automotive collaboration. He emphasizes the importance of creating impactful podcast content, effective branding, community engagement, and transparency in media.
Jordan advises us to focus on engaging and informative content that goes beyond lease specials and pricing. By sharing DIY car detailing videos and value-added content that enhances their relationship with the brand.
Jordan also opens up about the challenges they faced in the early stages of podcasting. They emphasize the importance of practice, continuous improvement, and not being afraid to make mistakes. Starting with basic equipment like a phone and learning as we go can be the catalyst for growth and success. Jordan says that success is possible regardless of the resources available to us.
Jordan highlights the power of collaborating with both employees on the podcast and the wider community. He stresses the importance of building relationships within the industry,. By engaging and supporting others in our community, we can create a network that uplifts and inspires us.
The significance of telling unique stories and creating engaging content that aligns with the interests of our audiences is another important factor to consider. Additionally, the conversation explores the evolution of digital marketing strategies and the opportunities they present. Jordan emphasizes the importance of collaborating digitally with influential figures in our community, actively utilizing content on various platforms to reach new audiences. He also introduced the concept of exponential reach through networks, suggesting that by featuring influential individuals, we can amplify our impact and broaden our reach.
Key Takeaways:

1. Importance of Collaboration in our Automotive Industry, especially at Local Dealership and in their Local Communities
2. Podcast 101 - How/Where to start in your dealership and practical helpful tips
3. How emerging technologies like AI and machine learning shape the future of collaboration in the automotive industry and help with podcasters

Connect:
Jordan Cox: https://qrcc.me/rynyzdziq03n

BZ Consultants: https://qrco.de/bcqqFo

Apple🎙️https://apple.co/3U4KvGA

Spotify 🎧 https://spoti.fi/3DNNgFI

Youtube ▶️ https://bit.ly/3jDwPoO

Chapters:

13:58 Equipment, workflow, and content creation tips for podcasts.

21:20 Practice, collaboration, and using what you have.

28:23 The importance of transparency and authenticity in content.

34:36 20% selling, 80% branding; Follow what interests you, learn from mistakes.

41:27 Evolution of digital enables new collaborations, reach.

45:55 Change is necessary, embrace digital marketing.

53:48 AI editor simplifies podcast editing process.

58:10 Be patient with the AI's limitations