S2 E11: Building an Effective Go-To-Market (GTM) Strategy with Guy Remond and Katie Street
Manage episode 406197897 series 3463911
Welcome to Fast Growth Funding.
In this episode, host Georgia Kirke is joined by Guy Remond and Katie Street. Katie is the founder of Street Agency, a firm that helps businesses grow by building scalable, marketing-led sales programmes.
Together, they discuss what a go-to-market (GTM) strategy should look like, why early-stage startups have a better opportunity for growth than the big players, and why founders should take a three-pronged approach to marketing.
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Georgia Kirke can be found here: https://www.linkedin.com/in/personal-brand-how-to/
Guy Remond can be found here: https://www.linkedin.com/in/guyremond
Katie Street can be found here: https://www.linkedin.com/in/katiestreet
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