231. Samantha Citro Alexander, Co-Founder & CEO of bitewell

Fitt Insider

Today, I’m joined by Samantha Citro Alexander, co-founder & CEO of bitewell.

Streamlining food as medicine, bitewell combines nutrition education with insurance-subsidized grocery shopping and delivery. Partnering with employers and providers, the company is on a mission to make healthy eating healthcare’s first line of defense.

In this episode, we talk about the company’s digital food “farmacy.”

We also cover:

• Food insecurity vs. nutrition insecurity • bitewell’s approach to making food as medicine mainstream • How employers, health plans, policymakers, and startups can transform well-being

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bitewell’s Website: https://www.bitewell.com/ Samantha’s LinkedIn: https://www.linkedin.com/in/samanthacitro/

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Chapters: (00:00) Introduction (01:57) bitewell’s origin story (04:05) Employer and health plan involvement (08:36) Food as medicine (16:56) Customizable engagement program (20:29) Food Insecurity vs. Nutrition Insecurity (25:24) Logistics and infrastructure (27:22) Challenges with the food system and healthcare (30:28) Influencing change and bitewell’s mission driven work (33:23) Shifting incentives and teaming up as an industry (35:59) Future Plans and Partnerships (37:36) Conclusion