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279. Paul Giurgeu: Co-founder ReWork - How to scale ads content production, ads A/B-testing and the role of data
Manage episode 459041743 series 3522694
Paul Giurgeu, medgrundare av Rework, gästar podden Framtidens E-Handel och pratar om allt som har med content att göra, och Pauls syn på hur man lyckas på både europeiska och amerikanska marknader. Avsnittet är på engelska.
02:56 - Paul's background and private life
09:48 - What's the difference of making business in the US vs in Europe?
12:14 - What is ReWork and what do they offer?
21:55 - How to strategize before a photo shoot
35:52 - Importance of prioritizing
43:45 - How do we use the data in the process?
48:50 - What should we base our decisions on?
52:02 - How much do you need to spend during the testing period? And how does the process of AB testing ads look like?
67:13 - The content production process
Här hittar du Paul & Rework:
https://www.linkedin.com/in/paul-giurgeu/
Följ Björn på LinkedIn:
https://www.linkedin.com/in/bjornspenger/
Följ Framtidens E-handel på LinkedIn:
https://www.linkedin.com/company/framtidens-e-handel/
Besök vår hemsida, YouTube & Instagram:
https://www.framtidensehandel.se/
https://www.instagram.com/framtidens.ehandel/
https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQ
Sponsor:
Poddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:
https://www.linkedin.com/in/michaela-dorch/
https://www.linkedin.com/in/ankarskold/
Tusen tack för att du lyssnar!
Support till showen http://supporter.acast.com/framtidens-e-handel.
Hosted on Acast. See acast.com/privacy for more information.
279 tập
Manage episode 459041743 series 3522694
Paul Giurgeu, medgrundare av Rework, gästar podden Framtidens E-Handel och pratar om allt som har med content att göra, och Pauls syn på hur man lyckas på både europeiska och amerikanska marknader. Avsnittet är på engelska.
02:56 - Paul's background and private life
09:48 - What's the difference of making business in the US vs in Europe?
12:14 - What is ReWork and what do they offer?
21:55 - How to strategize before a photo shoot
35:52 - Importance of prioritizing
43:45 - How do we use the data in the process?
48:50 - What should we base our decisions on?
52:02 - How much do you need to spend during the testing period? And how does the process of AB testing ads look like?
67:13 - The content production process
Här hittar du Paul & Rework:
https://www.linkedin.com/in/paul-giurgeu/
Följ Björn på LinkedIn:
https://www.linkedin.com/in/bjornspenger/
Följ Framtidens E-handel på LinkedIn:
https://www.linkedin.com/company/framtidens-e-handel/
Besök vår hemsida, YouTube & Instagram:
https://www.framtidensehandel.se/
https://www.instagram.com/framtidens.ehandel/
https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQ
Sponsor:
Poddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:
https://www.linkedin.com/in/michaela-dorch/
https://www.linkedin.com/in/ankarskold/
Tusen tack för att du lyssnar!
Support till showen http://supporter.acast.com/framtidens-e-handel.
Hosted on Acast. See acast.com/privacy for more information.
279 tập
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