#30 How To Get Sh*t Done - Productivity Hacks Frenemies - Where Sales And Marketing Talk podcast

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#30 How to get sh*t done - Productivity hacks 37:08

cách đây 1 year trước37:08

37:08

We are close to the end of the year 2023 - time to get sh*t done! In this episode Julia talks about the facts and hacks to increase your productivity by improving your focus, prioritization, and consistency. The topics discussed in this episode: What factors influence an individual's productivity? How do you improve your ability to focus? What are the best techniques to prioritize tasks? How do I keep my productivity at an even pace?…

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#29 Burnout Talk with Sally Clarke 38:06

cách đây 1 year trước38:06

38:06

Burnout - we all have heard the term, but what does it actually mean and how do you spot it? On this episode Julia Hartwig is joined by Sally Clarke, a burnout expert, author, and keynote speaker. Together they dive into the first signs of a burnout, the symptoms, and the actions you should take when you are spotting the first signs. Find Sally Clarke on LinkedIn Find Sally's books here…

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#28 ABM with Casper Rouchmann 30:25

cách đây 1 year trước30:25

30:25

Account-based Marketing or ABM - everybody talks about, but should everybody invest in ABM? On this episode of Frenemies the Demand Generation and ABM expert Casper Rouchmann joins Julia to give his insights on when you should invest in ABM, how to get started, and what you need to know. The topics discussed in this episode: Defining the resources and personalization you can allocate to ABM The 3 types of ABM ICP mapping and account segments Why ABM is a long game How much personalization is needed to get started The ideal frequency of ABM campaigns The right metrics to measure ABM How to scale ABM activities Are ABM and ABS the same? Check out SparkForce - Full-service, channel-agnostic digital marketing solutions Check out the Marketing Corner podcast…

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#27 Make meetings great again 27:34

cách đây 1 year trước27:34

27:34

Meetings - we all have them, and most likely way too many again. On this episode Julia Hartwig gives her insights on how to ensure that meetings are productive, efficient, and run just as long as needed. She goes through the 3 types of meetings (Recurring meetings, purpose meetings and brainstorms) and shares the guidelines she uses so that every participant gets the most out of meetings.…

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#26 What I have learned in the first 25 episodes of Frenemies 30:20

cách đây 1 year trước30:20

30:20

By now Julia Hartwig has recorded 25 episodes of Frenemies and interviewed 6 industry experts on the alignment between Sales and Marketing. On this episode Julia sums up what she has learned about Sales and Marketing alignment, why it is so important and the 4 building blocks of a strong alignment. She also talks about what she has personally learned in the first 25 episodes and gives an outlook on what is coming up on this season of Frenemies. The topics discussed in this episode: Why Sales & Marketing alignment is important Spending budgets more effectively Team & employee motivation Achieving business goals The 4 building blocks of Sales & Marketing alignment Communication Understanding Standardization Planning What Julia has personally learned through Frenemies You want to give feedback, have topic suggestions or would like to be a guest on Frenemies? Let us know at info@frenemies.nu…

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#25 Excelling at Stakeholder Management to progress in your career 28:48

cách đây 2 years trước28:48

28:48

Stakeholder management - just a buzzword or a skill? In episode 25 of Frenemies Julia Hartwig gives insights on how to excel at stakeholder management to progress in your role and career. Stakeholder management is a skill that is often underrated and yet extremely important in any kind of job, but even more so in B2B Sales and Marketing. Julia covers how to think of your day-to-day tasks and projects in a more strategic way by outlining all stakeholders and how to engage and manage relevant stakeholders effectively. The topics discussed in this episode: How stakeholder management can help you progress in your career Exercise on how to view your stakeholder more strategically Engaging stakeholders effectively How to hold stakeholders accountable Managing stakeholder and their expectations Why evaluating project and stakeholder groups is important The skills you learn by focusing on stakeholder management…

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#24 Building a strong Sales & Marketing Alignment with Laura Erdem 38:11

cách đây 2 years trước38:11

38:11

Sales and Marketing alignment is a passion topic for Laura Erdem, Sales leader at Dreamdata. That is why she joins Julia Hartwig for this episode to talk all about alignment. Where do you get started? Why should Sales care about alignment? How do you notice friction points? And most importantly: how do you prevent misalignment between Sales and Marketing? The topics discussed in this episode: What are the building blocks of a strong alignment at Dreamdata Why Sales leaders should care about Marketing How Sales and Marketing can compromise to test initiatives What marketers should do to gather insights from Sales What sellers should do to increase the lead quality Follow Laura Erdem on LinkedIn here…

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#23 Q4: What to focus on to drive revenue 31:22

cách đây 2 years trước31:22

31:22

Q4 just a few weeks away! Considering the general trends in the B2B industry this year Q4 is set to be a difficult one - budgets have been cut, the sales cycles are long, and the targets are high. On this episode of Frenemies Julia introduces a variety of initiatives for Marketing, Sales, Product, and Customer Success that actually create impact and can help you drive revenue in Q4 - and the upcoming year. The topics discussed in this episode: Fact check - The key stats for 2023 Why Q4 is tricky: Spray & pray vs. doubling down Initiatives to start aligning your Sales and Marketing Sales initiatives for Q4: The power of prospecting and technology Marketing initiatives for Q4 : Customer marketing, intent data, and lots of research Product initiatives for Q4: Enabling scalability Customer success initiatives for Q4: The sales to customer success handover…

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TLDL: Paid Media Deep Dive - Key Insights 19:53

cách đây 2 years trước19:53

19:53

Too long; didn't listen edition: You didn't have time to listen to the full paid media deep dive? Listen to the key insights of Julia's paid media talk with Deivis Rupslaukis and learn how you choose paid media platforms, the difference between demand capture and demand creation, and most importantly: paid media tips any marketer should know.…

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#22 Paid Media Deep Dive with Deivis Rupslaukis 45:32

cách đây 2 years trước45:32

45:32

Paid Media - the magic trick of B2B Marketing or just a standard tool to generate leads? In this episode of Frenemies Julia sits down with the Paid Media expert Deivis Rupslaukis to discuss how to create and execute a paid media strategy that generates revenue. Deivis is the founder of the paid media agency DERU Digital and has more than 7 years experience in digital marketing. The topics discussed in this episode: The metrics you need to know to get started with paid media Creating a paid media strategy that drives revenue Choosing the right platform: where to invest and why Lead generation vs. Demand generation: how to prove the impact to leadership Paid media tips more people should know How to optimize your Google Ads setup Aligning paid media with Sales Follow Deivis on LinkedIn Sign up to the Weekly Paid Ads Highlights…

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#21 How to spot red flags with Jillian Als 31:28

cách đây 2 years trước31:28

31:28

The current market is an employers' market making the fight for the perfect B2B leadership role even more competitive. That's why Julia Hartwig is joined by the brilliant Jillian Als on this episode. Jillian is a skilled B2B Marketing leader with more than 15 years of experience, passionate about Sales and Marketing alignment, and currently looking for new opportunities. She shares her insights and advice for finding the perfect job, how to spot red flags, who to meet in the interview process, and why staying true to yourself is so important. The topics discussed in this episode: How to get in contact with the right people How to navigate networking opportunities Case tasks in the application process Requirements and criteria for a job Stakeholders you need to meet in the application process The important questions you need to ask How to spot red flags and address them Personality tests: useful or a waste of time? Why it's important to stay true to yourself…

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#20 Teams that Sell with Martin Nyvang Mariussen 37:59

cách đây 2 years trước37:59

37:59

Creating teams that sell - that is the goal of any B2B company. But how do you get there? To uncover this, Julia Hartwig is joined by Martin Nyvang Mariussen, Partner at Kvadrant Consulting and Co-author of the book "Teams that Sell", in this episode of Frenemies. The topics covered in this episode: B2B teams depend more on collaboration now than ever before Should Sales be an individual discipline or a team sport? The shift that needs to happen in targets and bonus setups to accommodate a team mentality Should Marketing get a bonus as well? How competitive personality types can collaborate Building trust to create teams that work together Creating a team that sells as a Sales Manager Difficulties SaaS companies face in scaling Sales and Marketing Why Marketing and Sales need to center around the buyer What makes teams high performing Find the book "Teams that Sell" here…

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#19 Why the CFO matters with Sara Leander-Pehrson 43:24

cách đây 2 years trước43:24

43:24

In episode 19 of Frenemies Julia Hartwig is joined by Sara Leander-Pehrson, the CEO of Prezentor with more than 20 years of sales experience. Together Julia and Sara uncover why the CFO matters in B2B Sales and Marketing and reveal the results of the Sellers' readiness survey 2023 with more than 300 B2B sellers. They discuss what challenges sellers faced with in the buying process, effective methods to sell to the CFO and give insights on what CFOs actually need based on 15 interviews with CFOs. Topics discussed in this episode: Why should sellers cater to their buyer's CFO? Sellers' challenges in selling to the CFO How Marketing can support Sales in reaching CFOs Sales materials CFOs need Is ROI everything CFOs care about? Here you find all insights on why the CFO matters such as: Sellers' Survival Guide to 2023 Key research insights Sellers' readiness survey 2023 Understanding the CFO How to create a business case…

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#18 How to startup in 2023 with Marc Denier 31:38

cách đây 2 years trước31:38

31:38

In this episode Ahmet and Julia are joined by Marc Denier, the Co-founder of StageSet to talk startup. Together the three discuss how it is to found a startup in a difficult economy, how to prioritize between Sales, Marketing, and Product as well as how to land your first customer. Topics discussed in this episode: Balancing responsibilities as a startup leader Making brainstorms productive Differentiating between good ideas and impactful ideas How to build targets as a newly founded startup Why startups need to prioritize documenting What does the tech stack at a startup look like…

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#17 Let's talk about price baby 34:51

cách đây 2 years trước34:51

34:51

Pricing - in today's B2B world buyers care about prices. So does the price have the power to make it or break it? It certainly does. That's why Julia Hartwig and Ahmet Albayrak talk pricing in this episode. How should you create a pricing strategy and how do you communicate price with buyers? This and many more are discussed in this episode on Frenemies - where Sales and Marketing sit down and talk together.…

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