The Mild Mild West (A Recap of RICE 2022)

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

As Promiscuous as a Gibbon

• Brian led a whole track on IRCE and helped cover tracks on personalizing your digital economy, Gen Z being underbanked, using data to fuel personalized experiences, finding opportunities in micro-segments, and more!
• “It's interesting how many folks from traditional design backgrounds actually wind up in eCommerce and then they get into the side of the business where it's just talking about how do we apply design, how do we apply design to this sort of what is no longer a Wild West but more of like a Mild West of design aesthetic?” -Phillip
• There isn’t much brand loyalty left. Shoppers are promiscuous now, and feeding them information is the way to win. The number one way for your brand to fail is by being narcissistic
• “If you are overly narcissistic about your brand, that's going to cause you problems in the age of the promiscuous shopper.” -Brian
• Phillip led two panels, “What's Hot in DTC: VC investors Weigh In” and another one with the founders of Stix and Couplet Coffee
• The show was back in much fuller force than last year, the content was amazing, and filled with fresh voices
• A lot of the upcoming messaging revolving around eCommerce is going to shift away from experiential and growth into cost-cutting mode

Associated Links:

• Younger Consumers Embracing Mobile Wallets, Pymnts.com
• The Persuadables - A Viant Study Review
• Stocking up and Seeking Out, Rightpoint
• Live at Future Stores
• Insiders #110: Spirit Guide: Making Me a NA Beverage Believer
• Stay tuned for VISIONS 2022…coming soon!
• Subscribe to Insiders and Senses to read more of our hot takes!
• Listen to our other episodes of Future Commerce
• Check out Decoded, our newest limited series

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