Every Door Direct

Handyman Pros Radio Show

In this episode the Handyman Pros have a discussion about Every Door Direct.

Every Door Direct Mail (EDDM) is a service offered by the United States Postal Service (USPS) that allows businesses to send targeted marketing materials to specific neighborhoods or ZIP codes without needing a list of addresses. Instead of addressing each piece individually, businesses can select postal routes and have their mail pieces delivered to every household along those routes.

Here's how the EDDM service generally works:

1. Targeting: Businesses can use USPS's online mapping tool to select specific postal routes based on factors like demographics, household size, income, and age. This allows them to target the areas that are most likely to be interested in their products or services.

2. Design: Once the desired postal routes are selected, businesses can design their mail pieces according to USPS specifications. These specifications include size, weight, and layout requirements. The USPS website provides templates and guidelines to ensure compliance.

3. Printing: After designing the mail pieces, businesses need to get them printed. Many printing companies offer EDDM services and can handle both the printing and mailing aspects of the campaign.

4. Preparation: Before mailing, the mail pieces need to be bundled and prepared according to USPS regulations. This typically involves bundling them by postal route and completing the necessary paperwork.

5. Delivery: Once prepared, the mail pieces are delivered to the appropriate USPS facility for distribution. The USPS then delivers the mail to every household along the selected postal routes.

6. Cost: EDDM can be a cost-effective way to reach a large number of potential customers since it eliminates the need for purchasing mailing lists and allows for discounted postage rates.

Overall, EDDM is a convenient and affordable option for businesses looking to reach a targeted audience within a specific geographic area. It's particularly popular among small businesses, local restaurants, real estate agents, and other entities that want to promote their products or services to nearby residents.

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