Ethical Storytelling with MaryBeth Meyer of Pinky Swear Foundation

Health Nonprofit Digital Marketing

In this episode of the Health Nonprofit Digital Marketing podcast, host Spencer Brooks engages in a candid conversation with MaryBeth Meyer, Director of Marketing at the Pinky Swear Foundation. MaryBeth shares her unique journey from being a recipient of Pinky Swear Foundation's programs to becoming a part of their staff.

This episode delves deep into the ethical aspects of storytelling in nonprofits, focusing on how organizations can authentically share their impact without exploiting the families they serve. MaryBeth provides valuable insights into the importance of matching marketing demographics with program demographics and the power of permission-based storytelling in fundraising efforts.

About the guest

MaryBeth Meyer serves as the Director of Marketing at Pinky Swear Foundation, a non-profit that offers financial and emotional support to children with cancer and their families.

Before joining Pinky Swear Foundation, MaryBeth held positions at UnityPoint Health – Des Moines and Walnut Creek Church. She also served on the Board of Directors of the Windsor Heights Chamber of Commerce.

MaryBeth's most significant roles include being a partner to her husband, Chris, and a mother to Addison, Owen, and James.

Contact MaryBeth

• Pinky Swear website: www.pinkyswear.org
• LinkedIn: https://www.linkedin.com/in/marybethmeyer4/
• Facebook: https://www.facebook.com/meyer.marybeth/