The Role of Home Health Care in the Continuum of Care

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It’s an ongoing struggle for those in the home care industry–how do we better communicate the value and benefits of health care at home? For Tim Rogers, who serves as President and CEO for both the Association for Home & Hospice Care of North Carolina and the South Carolina Home Care & Hospice Association, most of his 27-year professional career has been spent working to help home health care get its rightful due in the continuum of care. As an industry, we know there is a strong desire by older adults to age in place and to recover at home following a hospital stay. Rogers believes that referral sources understand this and can see the value of health care at home; however, he also sees that time and again, there are policies put into place that slow reimbursement or that cut benefits, making a referral to home health challenging.