Email Copy that Sells and Converts

High Conversion Health Marketer

In this episode, sales copywriter and email marketing strategist Jenny Roth digs into the importance of nailing client voice by conducting solid market research. She also defines the importance of the “rule of one” to craft effective emails. Jenny also offers practical tips for creating engaging emails, maintaining consistency, and leveraging your email list to drive sales while building strong client connections.

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Connect with Jenny:

www.jennyrothcopywriting.com

The Email Marketing Podcast (jennyrothcopywriting.com/podcsat)

@jennyrothcopywriting on Instagram

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For conversion copywriting tips and strategies be sure to sign up for my weekly newsletter: https://thecopyworx.com/newsletter/

Follow me on all my socials: https://linktr.ee/lindamelone

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Time stamps:

Introduction of Jenny Roth and Her Expertise in Sales Copywriting (00:00:00)

Jenny's Journey into Copywriting from Magazine Writing (00:02:19)

Transition to Email and Sales Page Copywriting Focus (00:04:28)

Specialization in Supporting Female Founders (00:05:17)

The Importance of Sales Pages in Lead Conversion (00:07:39)

Effective Structure of Long-Form Sales Pages (00:09:40)

Strategies for Navigating Long Sales Pages (00:12:13)

Building Relationships Through Engaging Emails (00:13:38)

Building Personal Connections Through Email Marketing (00:16:06)

The Importance of Personal Connection in Business (00:17:27)

Significance of Long-Term Business Relationships (00:18:13)

Setting Up Effective Email Sequences (00:19:12)

Overcoming Writer's Block with Free Writing Techniques (00:20:47)

Engaging Readers with Behind-the-Scenes Emails (00:22:18)

Documenting and Sharing Learning Experiences (00:25:04)

Relating Personal Stories to Marketing Principles (00:26:37)

Maintaining Consistency in Email Strategy (00:27:29)

Determining Your Email Strategy Purpose (00:28:22)

Using Email as a Creative Outlet (00:30:03)