Episode 216: When to Pause Legal Marketing

Hire and Empower with Molly McGrath

Molly discusses the common problem of feeling overwhelmed and stressed out when a law firm's marketing efforts start to generate too many leads. She emphasizes that pausing marketing is never the solution, but rather taking a strategic approach to managing the influx of leads. She also encourages attorneys to give their team members the time and resources to address these challenges and make data-driven decisions. The goal is consistent growth and impact, not simply getting caught up.

Key Takeaways

• Never pause marketing when it's working; instead, focus on optimizing processes and operations.

• Streamline processes and leverage technology to handle the increased workload.

• Treat different types of leads differently based on their preferred communication methods.

• Regularly track and measure marketing efforts to make informed decisions.

• Get deeply curious and ask powerful questions to identify areas for improvement.

Quote for the Show: "The place that you pause is in your operations." - Molly McGrath

Links

• Website: https://hiringandempowering.com/

• Facebook: https://www.facebook.com/hiringandempowering

• LinkedIn: https://www.linkedin.com/in/molly-hallmcgrath/

• Law Firm Admin Bootcamp: https://www.lawfirmadminbootcamp.com/

• Get Fix My Boss Book: https://amzn.to/3PCeEhk

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