Rachel Berick - How to start a business with $600? Learn how MAPTOTE founders climbed to 800+ stores worldwide

How I Built My Small Business

Rachel is the co-founder of Maptote, a Brooklyn based small business that has been making fun and functional products with unique location-centric designs. With a tale that stitches together art, fashion, and sustainability, Rachel recounts the leap of faith that propelled a single Brooklyn map tote bag and an initial $600 investment into a diverse collection of over 600 products at 800+ store globally.

Maptote has collaborated with Museums, L’Occitane, Pendleton, HBO, Martha Stewart and many more and has been featured in The Spruce, on Birdie’s “Top 50 Best Friend Gifts,” in Women’s Day, Bloomingdale’s “Greatest Gift Guide,” People Magazine, Women’s Health, and so much more.

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Website: https://www.annemcginty.com/
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Chương

1. Mapping the Journey (00:00:00)

2. Rachel Berick's background (00:01:42)

3. Where did the idea for Maptote originate? (00:02:09)

4. Maptote's first production run (00:03:32)

5. How much money did it take to start Maptote? (00:05:16)

6. Maptote's business performance (00:05:43)

7. Turning Maptote from a side-gig into a business (00:07:45)

8. Key milestones for Maptote (00:09:30)

9. Growing a Business With Collaborations (00:10:03)

10. Challenges and Growth in Business (00:14:59)

11. Marketing strategies for accessories (00:18:00)

12. Custom orders with Maptote (00:20:32)

13. Seeing Maptote in the world (00:22:27)

14. Expanding the Maptote team (00:23:53)

15. Day to Day work life at Maptote (00:24:24)

16. Quality control of Maptote (00:25:30)

17. What has helped the success of Maptote (00:27:10)

18. Trade Show Networking and Brand Exposure (00:29:27)