How Would You Beat Apple Using Jobs-to-be-Done?

How Would You Beat?

In this episode, we look at how you could beat Apple using Jobs-to-be-Done innovation methods. Apple is the most successful company in the history of business. As Fortune reported in December of 2015, Phil Schiller, Apple's long-time Senior Vice President of Product Marketing has said that Jobs-to-be-Done is the Grand Unified Theory of Apple. What does this mean and how can product teams learn from Apple's success to build great products that customer's will love?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Apple with Jobs-to-be-Done:
00:00 Jay and Jared give a brief overview on the history and sheer size of Apple but also some of the cracks it's beginning to show.
05:15 Jay talks about his analysis on how much Apple should actually be worth
12:30 Jared asks about how Apple can focus on one job when the app store answers thousands of unmet needs.
17:55 Jay gives an example of a JTBD Apple has done terribly.
24:10 Jay talks about how you shouldn't see yourself as an app developer if you compete against Apple.
32:45 Jay summarizes the things Apple is doing really well at.

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
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Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

Chương

1. Jay and Jared give a brief overview on the history and sheer size of Apple but also some of the cracks it's beginning to show. (00:00:00)

2. Jay talks about his analysis on how much Apple should actually be worth (00:05:15)

3. Jared asks about how Apple can focus on one job when the app store answers thousands of unmet needs. (00:12:30)

4. Jay gives an example of a JTBD Apple has done terribly. (00:17:55)

5. Jay talks about how you shouldn't see yourself as an app developer if you compete against Apple. (00:24:10)

6. Jay summarizes the things Apple is doing really well at. (00:32:45)