The Future of Influencer Marketing: Moving Towards Performance Measurement and ROI with Liang Chiu, Director of Influencer Marketing & Brand Partnerships for CTI International BRAND SOCIAL WATCH
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- Share the one hot take that influencer marketers aren’t aware of
- Talk about how companies can get started in influencer marketing
- Discuss the pivot in influencer marketing towards measurement and ROI
- Look at the challenges in identifying and matching influencers to brands
- Emerging trends in influencer marketing
- Advise marketers getting started in influencer marketing
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Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.
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