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🔮 A Mobile App Marketing Masterclass, App Tracking and ATT insights | Hannah Parvaz, founder of Aperture (Uptime, Curio, DICE, Drinki)
Manage episode 408902748 series 3480664
Nội dung được cung cấp bởi Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
In this episode, we sit down with Hannah Parvaz, an expert in app marketing and tracking, who recently started her own agency, Aperture. We delve deep into app tracking, measurement, creativity, and more. The conversation covers topics like optimal placement of the ATT pop-up in apps, app product page strategies, web funnels, and navigating attribution challenges. Listeners can expect to gain valuable insights and tips on app marketing from this engaging and informative discussion.
Chapters 📌
[00:00:00] Introduction
[00:00:50] App marketing and tracking insights.
[00:07:47] Music as part of daily life.
[00:09:00] Transitioning from full-time work.
[00:14:46] Transitioning from free to paid.
[00:18:29] Focusing on creative post 2021.
[00:22:34] Sneaky ways around data tracking.
[00:24:54] Privacy vs. Apple's intentions.
[00:29:12] App Tracking Transparency challenges.
[00:31:21] Spotify vs. Apple pricing.
[00:36:49] App installation to open drop rates.
[00:40:53] Optimizing app installation strategies.
[00:43:44] Facebook's aggregated event measurement optimization
[00:47:55] App acquisition campaign changes.
[00:49:32] Adapting to changing advertising strategies.
[00:55:48] UGC and advertising trends.
[00:59:25] AI-generated UGC ads.
[01:00:13] AI in content creation.
[01:04:22] Information overload and app campaigns.
🖇 Follow links 🖇
👉 Hannah Parvaz on Linkedin: https://www.linkedin.com/in/hnpvz/
👉 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/
👉 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/
📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust
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See you next week!
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