Embracing Humanity-Centered Design with Don Norman

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Join us for a profound conversation with Don Norman, a pioneer in user experience and human-centered design. In this episode, Don unpacks the essence of staying curious throughout life, rethinks traditional design principles in favor of humanity-centered approaches, and examines the evolving role of AI in design.

Episode website

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Hosts:

• Jason Giles, Vice President of Design at UserTesting
• Lija Hogan, Principal for Experience Research Strategy at UserTesting
• Nathan Isaacs, Senior Manager for Content Production at UserTesting

Guest:

• Don Norman, Distinguished Professor Emeritus, co-founder of the Nielsen Norman Group, and former Vice President of Apple

In This Episode, You Will Learn:

Lifelong Learning: Don Norman shares his personal journey and the importance of lifelong learning, detailing how he continuously adapts and acquires new skills to stay relevant and effective.

Humanity-Centered Design: Norman critiques the traditional design paradigms that often focus on corporate profits at the expense of environmental and societal well-being. He advocates for a shift towards designs that consider their impact on society and the environment.

The Role of AI in Design: Explore the dual-edged sword of AI in the design industry. Don discusses the powerful capabilities and potential risks of AI, urging a balanced approach that includes ethical considerations to harness AI for societal benefits.

Advice for Designers: Norman provides actionable advice for designers to navigate their careers, emphasizing the need for ethical practice, continuous improvement, and the integration of human values into design processes.

Featured Quote:

"Don't work on just any technology, work on new technology that is humane, that is caring, and that makes a real difference."

Episode links:

• Don Norman Design Award - Learn more about how to participate or contribute.
• Books by Don Norman - Discover more of his works on design and human-focused practices.

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