Thrive in UX by adding survey mastery to your skill set

Insights Unlocked

Episode web page

In this enlightening episode of Insights Unlock, we sit down with Jennifer Romano, a seasoned UX leader with experience at tech giants like Google, Facebook, and Instagram. Hosted by Lija Hogan, this discussion delves into the current challenges and promising future of the UX industry, the evolving job market, and the increasing relevance of mixed methods and AI in UX research.

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Show Notes:

1. Introduction:
2. Introduction of Jennifer Romano, detailing her extensive background in the UX industry.
3. Overview of Romano's roles and contributions to UX at major companies and in academia.
4. Current State of the UX Job Market:
5. Discussion on recent layoffs and the scarcity of entry-level roles in UX.
6. Optimistic outlook for increased hiring and budget expansions in Q2 as companies recover from initial fiscal year planning.
7. The Evolution and Future of UX:
8. Exploration of how UX is still a burgeoning field with vast opportunities for growth.
9. Insight into public misunderstanding of UX roles and the potential for industry expansion.
10. Essential Skills for UX Professionals:
11. Importance of adapting to versatile research methodologies.
12. Emphasis on the need for UX professionals to acquire skills in both qualitative and quantitative research, including survey design and implementation.
13. The Role of AI in UX Research:
14. Discussion on the supportive role of AI in UX research, enhancing efficiency without replacing human researchers.
15. Future predictions for AI's integration into UX practices and how it can help manage and synthesize large data sets effectively.
16. Jennifer Romano's Current Projects:
17. Information on Romano’s latest initiatives focused on training and coaching in UX.
18. Highlight of a unique retreat aimed at bridging the gap between academic learning and real-world UX research experience.
19. Closing Thoughts:
20. Reflections on the importance of educating stakeholders about the value and methods of UX research.
21. Encouragement for UX professionals to continually adapt and integrate new tools and methodologies.