Michael Cirillo: Why People Matter More Than Money

Keep The Change

Michael Cirillo is a dynamic entrepreneur, the CEO of FlexDealer, and the host of the renowned podcast, Dealer Playbook. Michael's expertise has been instrumental in transforming the automotive industry.
His journey from a small town in British Columbia to leading multiple successful ventures is a testament to his innovative mindset and relentless drive.
What We Discuss in This Episode:

Michael's pursuit of this "better way" led him to develop innovative inventory management software. This venture eventually grew into a full-suite marketing agency, FlexDealer, which now integrates advanced AI tools. Throughout our discussion, Michael emphasizes the importance of questioning the status quo and continuously seeking improvement, a mindset that has been instrumental in his success.

We also explore the essence of modern leadership. Michael advocates for leaders to deeply connect with their teams, spending quality time understanding their motivations and building trust. He stresses that genuine human connections are foundational to organizational success and that leaders must balance task-oriented and relationship-oriented approaches. By delving into DISC behavior assessments, we uncover how understanding these dynamics can enhance team performance and foster a collaborative work environment.

Another significant theme is the state of leadership within the automotive industry. Michael offers insights into common challenges faced by managers and provides practical solutions. He underscores the importance of honesty, self-reflection, and a commitment to personal growth. Michael believes that effective leadership requires a deep understanding of one's team and a willingness to invest time in meaningful conversations that go beyond mere task management.

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Connect with Michael Cirillo

• LinkedIn: https://www.linkedin.com/in/michaelcirillo/
• Email: [e-mail]

Connect with Bart Nollenberger:

• LinkedIn: https://www.linkedin.com/in/bart-nollenberger-4949405a/
• Facebook: https://www.facebook.com/BartNollenbergerCoaching