LLYMI EP11 | The Connector

Lead Like You Mean It with Masi Willis

This week, we’re turning up the volume on the Connector Voice: the energetic, persuasive, people-first communicators who can rally just about anyone to just about anything.

Connectors are the relational glue of every team. They see potential everywhere, build bridges between people and ideas, and make sure no one feels left out. Their superpower is storytelling, so when a Connector believes in something, you will too.

But here’s the challenge: their greatest strength can also be their biggest struggle. Because Connectors care deeply about people and perception, they can take feedback personally, avoid conflict, or overpromise to keep the peace.

In this episode, Shannon and I unpack:

• Why Connectors are the spark that keeps culture alive
• How to help them bring challenge as clearly as they bring encouragement
• What every leader needs to know about giving Connectors feedback they can actually hear
• And the difference between a healthy Connector who multiplies energy and an unhealthy one who drains it

If you’re a Connector, this episode will help you channel your influence with focus and confidence. And if you lead one, you’ll learn how to create space for their voice without letting it dominate the room.

Listen in, and let’s talk about the voice that builds momentum, multiplies belief, and keeps people connected to the mission.

The Five Voices Assessment: masiwillis.giantos.com/store/5-voices

Visit my website: www.masiwillis.com

Follow on Instagram: @masiwillis

Connect on LinkedIn: Masi Willis

Contact me: [email protected]

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What was your biggest “aha” from today’s episode? I’d love to hear!