E56: Connecting with Your Nonprofit Supporters with Jane Pfeiffer

On today’s episode of Lead with Heart, I am excited to have Jane Pfeiffer as my guest. Jane is the founder and president of Fieldtrip - a cause-driven agency that amplifies nonprofits and the impact they make.
Jane and her team recently surveyed 400 participants to explore people's thoughts and feelings about supporting nonprofits. She is sharing the fascinating insights from that survey with us and discussing how nonprofits can better connect with and engage their supporters.
This conversation gets juicy, so you’re not going to want to miss it!
In this episode:

[04:14] The challenges nonprofits face in engaging multi-generations of giving
[09:44] The primary motivations that drive individuals to support nonprofits
[12:05] The three different donor attitudes and how to engage them
[23:26] Improving nonprofit communication strategies
[27:10] Building and maintaining nonprofit supporters

RESOURCES

Find the study here.

Take the leap into successful fundraising with the Savvy Fundraiser Fundamentals Course. The ultimate guide designed for nonprofits that have been around for a while, but haven’t delved into the world of fundraising yet. This course covers everything from crafting compelling campaigns to collaborating effectively with your team, ensuring you have all the tools you need to elevate your fundraising efforts.
CONNECT WITH JANE
LinkedIn: Jane Pfeiffer
Instagram: @wearefieldtrip
Website: wearefieldtrip.com
Email: janep@wearefieldtrip.com

In 2012, I started a nonprofit in a small village in Malawi, living alone, facing many challenges, I built a successful organization. This book is a tale of resilience, passion, and community strength. Discover the highs, lows, lessons learned, and unforgettable moments that shaped my journey. Whether you're in the nonprofit world, thinking of starting one, or just love a great story, pre-order HERE<

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CONNECT WITH HALEY
Haley is a Certified Fund Raising Executive (CFRE), Certified Stress Management Coach, and Certified EmC train the trainer. She is the Founder of The Savvy Fundraiser, a nonprofit consulting and coaching business. She has worked in both small and large nonprofit teams in the human services, homelessness, and youth sectors; and she specializes in the EmC process, nonprofit leadership, board development, and fundraising. Haley is a passionate, impact-driven, experienced nonprofit professional whose mission is to empower, elevate and engage nonprofit leaders to build healthy, thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com
Produced by Ideablossoms