136: How to Maximize Lawyer and Law Firm Rankings - Alexander Gendlin

Legal Marketing Launch with Bentley Tolk

Founder and owner of Law Business, Mr. Gendlin has more than ten years of experience in the legal industry as well as more than five years of experience in the following top companies:

– Wolf Theiss RA (Head Business Development & Marketing).

– Dorda Brugger Jordis RA (Head Business Development).

– UBS, Zurich (Project Head of Marketing).

– CREDIT SUISSE, Zurich (Head of Marketing within sector).

– PricewaterhouseCoopers, Vienna (Consultant Management Services).

Responsible for:

– Business Development.

– Submissions/Rankings.

– Marketing & PR.

– Business Models.

– Project Management.

– Process Management.

– Inhouse Counsel Consulting.

Together with the C. H. BECK, MANZ and the STÄMPFLI publishing houses, he has produced the first ever book about the Ranking industry titled, "Compass Law Firm Rankings," which is now available in English at Amazon.

The book analyzes current Rankings and gives recommendations as to which target groups should use which Rankings and what kind of Rankings should be treated with less focus.

Furthermore, the book also provides guidelines, templates and case studies on how to work successfully with Rankings.