Episode 12: Touching the Human-Spiritual Aspect | How Visual Storytelling Impacts your Audience

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Many brands, e-commerce shops and funded startups need help with understanding the importance of aiming to hit the correct target with their visual storytelling assets – which is to touch the human-spiritual aspect of your audience. This is important because to understand, as visual storytelling is more than merely creating a connection via any superficial emotional language, that is often used and thrown around in the brand story industry In today's episode, I will go in-depth about how brands, e-commerce shops and funded startups can benefit from touching the human-spiritual aspect of your audience. This subject came up for me when I remember that we all can think back to a time where we have our innermost thoughts and desires come forth and speak to us on a deeper spiritual level. Another example is, we all can remember falling in love the first time and regardless of how things may have turned out, we can still go quantum and remember the beautiful moments and have appreciation for what that relationship taught us, in order to contribute to our evolving spiritual journey, so that we may become better people. I thought this was important to talk about in this episode because evoking emotions with your visual storytelling is just a surface level point of impact for you to further connect with your audience. I learned about touching the human-spiritual aspect of your audience after consulting with brands, as well as I, myself, have encountered my personal and private moments of introspection, that have lead me down the path of seeking a deep resonance with how I choose to spend my time and what I decide to experience whenever I engage with a brand's products or services. Here's what you'll learn in this episode: How brands can better align their products and services with their audience.The importance of cutting through the noise.The lasting impact of doing the work that peels back the fullness of the emotional layers that reside on the surface. Resource shared in this episode:Schedule a story time call with the team LehmanCreativeGroup.com