Creating Brand recognition in Thought Leadership | Kevin Harrington | 343

Leveraging Thought Leadership

Can creating a brand make your brand distinct, and give you a competitive advantage? Today, we dive into the deep end with a true shark of brand creation. We'll answer that question - and more!

Kevin Harrington is an entrepreneur, business executive, and one of the most well-known hosts of the investment reality show Shark Tank. Kevin has decades of experience helping people like George Foreman and Tony Little build their brands, and generate billions of dollars in sales. And today, he's our guest!

Kevin created his first infomercial in 1985, identifying an opportunity to fill late night and early morning dead air on cable networks. He's seen the rise and fall of many brands, and has become one of the foremost thought leaders in the sphere of productization. Today, he explains how he noticed the change in trends and habits surrounding television, and why he chose to sell millions of assets to move away from broadcast television and toward the internet.

While Kevin has not been on Shark Tank for a few years, he still gets thousands of investment pitches per year. Now, he shares with us the checklist he uses to examine proposals, and why finding a "problem solver" is top of the list.

Finally, we discuss ways to use a book to elevate your brand. Kevin uses examples from his own books, Key Person of Influence and Mentor to Millions, to illustrate how he elevated his brand by writing books, creating content, and being a guest on great podcasts!

Three Key Takeaways:

• Creating a top-shelf thought leadership brand can set you apart, and give you an advantage.
• Don’t be afraid to surround yourself with experts outside of your area of thought leadership, or to get a mentor that can help you find traction.
• Being a guest on podcasts can open new relationships and build broader audiences for your thought leadership.