Market Like An Expert: 3 Specific Reasons to Market Your Expertise

Make Marketing Suck Less for Expertise-Driven Solo Businesses

Nội dung được cung cấp bởi Michelle Mazur and Dr. Michelle Mazur. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Michelle Mazur and Dr. Michelle Mazur hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

8M ago 13:58

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“I wish I didn't have to market. Why can't people just see I'm an expert and hire me on the spot?”

I can't tell you how many times I've heard this very thing and I get why.

Experts think because we are damn good at what we do, that people should just recognize that and give us their money. I wish it was that way but it’s not.

I also understand how much it hurts to watch someone who has half the experience and expertise that you possess, get the clients and the opportunities that you know in your heart of heart that you should have, or at least be in the running for.

The rebel truth: It’s time to market your expertise.

That's why I wanted to make a case for why experts like you need to market your business.

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Full show notes and transcript are here.

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#Public Speaking #Business #Marketing #Michelle Mazur #Self-Improvement #Dr. Michelle Mazur #Entrepreneur #Fooducate Podcasts #Health and Well-Being #Podcasting Education #Messages #Brand Messaging #Experts #Solo Business Owners