Yoga Studio Ownership Through the Pandemic & Beyond with Alexandra Charles

Mastering the Business of Yoga

This week on the podcast I am joined by Alexandra Charles. Born and raised in Sydney Australia, Alexandra has been a professional dancer her whole life, with her performance career bringing her to the USA in 2014. Alexandra found yoga early on to help heal some injuries, and meditation to assist in centering and finding balance. Her approach to both is with wholistic real world tools and practices, and most of all to make things enjoyable and accessible for any body. She opened her studio, Soul Tribes Yoga and Meditation, in Houston Texas in 2019, where she strives to help people cultivate self awareness, strength, stability, mind and body balance, a heart centered yoga practice, compassion, tools for breath work, and mindfulness. In this episode of the podcast, we're talking about what it was like to open a yoga studio just months before the pandemic, how Alexandra and her team were able to keep the studio afloat, what her experience as a studio owner has been like, especially running a studio that offers the gentler forms of yoga, as well as her tips for running a yoga business and a yoga studio, and much more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

This episode is also sponsored by MagicMind. MagicMind is the shot of productivity that everyone should need to get their day started, without all the caffeine. MagicMind has adaptogens and a mixture of twelve ingredients that help to boost your energy and focus, crush procrastination, and elevate your mental clarity. Head over to magicmind.com and use code MBOM20 for 20% off.

My new yoga book is out now: www.mbomyoga.com/book

In this episode:

• Alexandra’s yoga journey and background
• The inspiration to open Alexandra’s very own yoga studio
• Opening a business in 2019 and surviving the impact of the pandemic
• Embracing hybrid classes in the yoga studio
• Finding success with gentler and slower forms of yoga
• Tips for those trying to open their own studio
• Biggest business lessons Alexandra has learned as a teacher