It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
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WalesOnline’s Jillian MacMath on transforming a portfolio of newsletters
Manage episode 383479922 series 1320642
Nội dung được cung cấp bởi Media Voices. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Media Voices hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
This week we hear from Jillian MacMath, Audience Editor at WalesOnline. She was chosen by the judges as the winner of the first ever Hero of the Year at the Publisher Newsletter Awards, so what better person to come and discuss everything newsletters with us.
Jillian talks about the opportunities she saw to get more strategic about the newsletter portfolio when she joined WalesOnline, what metrics should matter to anyone with a newsletter, and what dedicated newsletters like football and food look like with a local focus. She also tells the story of their pop-up Covid newsletter, explains how to get other members of the newsroom invested in newsletters, and how they're using key names to build more personal relationships via the inbox.
Newsletters and publishers innovating in the inbox this year will be one of the chapters we explore as part of our upcoming Media Moments 2023 report. Find out more and pre-register for the report here.
111 tập
Chia sẻ
Manage episode 383479922 series 1320642
Nội dung được cung cấp bởi Media Voices. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Media Voices hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
This week we hear from Jillian MacMath, Audience Editor at WalesOnline. She was chosen by the judges as the winner of the first ever Hero of the Year at the Publisher Newsletter Awards, so what better person to come and discuss everything newsletters with us.
Jillian talks about the opportunities she saw to get more strategic about the newsletter portfolio when she joined WalesOnline, what metrics should matter to anyone with a newsletter, and what dedicated newsletters like football and food look like with a local focus. She also tells the story of their pop-up Covid newsletter, explains how to get other members of the newsroom invested in newsletters, and how they're using key names to build more personal relationships via the inbox.
Newsletters and publishers innovating in the inbox this year will be one of the chapters we explore as part of our upcoming Media Moments 2023 report. Find out more and pre-register for the report here.
111 tập
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Tương tự như Media Voices Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Where real startup founders pitch to real investors—for real money. Forget everything you think you know about the world of venture capital. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Pat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home. Since 2008, he's been supporting his family with his many on ...
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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
Bitcoin groundbreakers share personal stories of how Bitcoin is changing lives for the better. Host Mauricio Di Bartolomeo, co-founder and CSO of Ledn, speaks with leading Bitcoin voices, entrepreneurs, and human rights advocates to hear their unique journey and practical real-world examples of how Bitcoin has made a positive impact in their lives. Brought to you by Ledn, a leading financial services company built for Bitcoin & digital assets. Ledn offers a suite of lending, saving and tradi ...
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continue reading
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Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
