Ep. 152 - Tim Cunninghamm - Mending To Tending And Tending To Mending

Mental Toughness Podcast With Dr. Rob Bell

On today’s episode of the Mental Toughness podcast is CEO of Smell Taste Technology. He is owner and creator of Lyte Balance electrolyte drink, Lyte Balance is a 100% pure electrolyte concentrate with no calories, sweeteners, preservatives or caffeine. Their slogan is “Go Naked with your Electrolytes”. Our guest is Tim Cunninghamm. For Tim along with his partner Karen Nielsen it was a 30 year process of developing an electrolyte drink.

• 4:04 The Hinge Moment Of Meeting The Wizard Of Elk
• 7:57 The Start Of Lyte Balance Electrolyte Drink
• 10:04 The Science Behind The Business
• 16:00 Challenges Of Marketing
• 17:17 Devoting His Life To Make Your Life Better Through Hydration
• 18:28 Making A Partner Out Of Your Taste And Smell
• 21:08 Challenges Through The Entrepreneurship Path
• 23:49 The Best Partner In Life You Could Ask For
• 27:08 The Power Of Time
• 28:42 The Cycle Of The Body
• 30:01 Explaining The Big Interest In How The Body Works

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Dr. Rob Bell