Learn How to Play ‘The Reputation Game’ With Oxford’s Rupert Younger

Minds Worth Meeting

It’s always been vital to stay on top of reputation management, both individually and organizationally. Today, though, bad actors can tarnish a reputation in the blink of an eye thanks to social media and artificial intelligence. On this episode of Minds Worth Meeting, we sit down with the founding director of the Oxford University Centre for Corporate Reputation and author of “The Reputation Game,” Rupert Younger.
In this episode we discuss:

• How reputation attacks are becoming more sophisticated with AI and deepfakes.
• Preparing for when – not if – a bad actor will strike.
• The two kinds of reputation – capability and character – and how they can help or hinder you.
• A positive reputation is hard to regain when it’s lost. Rupert tells us where to start.
• Rupert’s next book, “Forked Tongues,” and “the dark triad” of personality traits that can have a domino effect on those around them.

Where to find Rupert Younger:

• Rupert’s Stern Strategy Group Speakers & Advisors profile
• Rupert’s book, “The Reputation Game: The Art of Changing How People See You“
• Rupert’s podcast, “Global Conversations with Global Leaders“
• Rupert Younger at The University of Oxford

Email us to let us know your thoughts on this episode and to learn how Rupert Younger can equip your leadership team with practical, clear-eyed frameworks for managing integrity, organizational resilience and reputational excellence through custom speaking and advising arrangements.

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