Have $0 for Marketing? How Earned Media Can Drive Impact with Joe Quenqua

Missions to Movements

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How can earned media create viral moments and drive impact?
Today, we’re dissecting the evolution of earned media and how to measure success in the digital realm, especially for nonprofits.
And there’s no one better to team up with for this conversation than Joe Quenqua, one of the most creative and brilliant communication professionals that I know!
This episode is a revelation of what viral marketing moments mean and can look like in 2024.
We analyze case studies featuring the Muppets, QVC, and the Weight Watchers' Kurbo app, and how $0 in marketing spend can lead to a media frenzy.
We also underscore the vital role of a Chief Communications Officer in any organization, and how as a fractional CCO, Joe averts potential crises, plus his favorite communication strategies when working closely with different leadership teams.
By the end of this episode, you'll walk away with insights and strategies that will transform your mission-driven communication efforts.
Resources & Links
Connect with Joe on LinkedIn.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

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Chương

1. Earned Media Stories With Joe Klenkwa (00:00:00)

2. The Power of Earned Media (00:10:42)

3. Weight Watchers and Curbo Communication Strategy (00:21:08)

4. Importance of Chief Communications Officer (00:31:58)

5. Connecting Through Conversations on LinkedIn (00:35:32)