Rampant Referrals for MSPs – Part 3

MKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !

In this podcast episode, we delve into the critical aspects of referrals for MSP (Managed Service Provider) owners, focusing on the potential pitfalls that can sabotage referral success. After recapping the key benefits of optimising referrals, we explore one of the five categories of referral sabotage - Service Sabotage.
We begin by highlighting the paramount importance of service excellence in the MSP industry, underscoring the staggering statistic that 91% of clients won't voice their dissatisfaction, leading to potential reputation damage and client loss. We dissect biases and challenges in accurately assessing service quality, emphasising the necessity of objective feedback mechanisms. Moreover, we look at common pitfalls in benchmarking against weaker competitors and misinterpreting success metrics, urging MSPs to prioritise long-term indicators like customer retention and lifetime value.
The episode sets the stage for deeper exploration into each sabotage category, equipping MSP owners with actionable insights to enhance their referral strategies and drive business growth. Tune in to unlock the secrets of referral success and navigate the intricate landscape of service excellence in the MSP realm.

Mike Knight MBA FCIM Director, MKLINK Ltd