Normalizing Breastfeeding or Breastfeeding Problems?

Mod Midwives: a Metro Midwifery Podcast

This week, a new commercial by Frida Mom hit the airwaves during the Golden Globes. This ad is being applauded for normalizing breastfeeding. It certainly shows a real, raw glimpse of those early days as a nursing parent. We absolutely agree that it did a great job of pushing boundaries that needed to be pushed. But did it really show what the early days of nursing is like for most people? Was it so raw that it makes breastfeeding look scary and unappealing? Instead of portraying a realistic point of view, did it instead portray a point of view where new parents are undersupported? We definitely have concerns, questions, and take issue with more than a few things in the commercial. You can find more information, including a video of the commercial, on our blog: https://metromidwifery.com/?p=4065