Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
Making money as a local venue in 2024: Dhruv Chopra, founder of Brooklyn venue Elsewhere, talks memberships, building community, and how Gen Z gig-goers want more than cheap beer
Manage episode 436965843 series 3006076
Ep. 159: Dhruv Chopra, co-founder/CEO of Brooklyn venue Elsewhere, joins Joe Sparrow to talk about finding new ways of running local independent venues. Dhruv and Elsewhere are reaching around to find a new business model in a new gig-going world. Today, music is consumed, created, performed, played, discovered, experienced and valued differently – and yet, the basics of live music are the same: a group of people in a room while some music happens.
So Elsewhere is trying something that is both the same, and yet different – by exploring what a local live music venue can be in 2024, and how it can make money. The model that they have landed on involves a subscription membership, a digital Discord community, and a real-life “cultural epicentre”. It’s perhaps all the things that local venues have always been, but with more explicitly-defined models and platforms.
Dhruv also talks about the state of the small venue ecosystem in a post-pandemic era, when young consumers are demanding more from their live experiences than cheap beer, and $150 stadium show tickets are monopolising the budget of gig-goers.
Elsewhere: https://www.elsewhere.club
Dhruv's music pick: Herbie Hancock, Michael Brecker & Roy Hargrove - Directions In Music - Live At Massey Hall https://www.youtube.com/watch?v=g8nB_kzUf2w
------
👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
🎉 You may be eligible for a FREE Music Ally subscription, worth over £400/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
Instagram: https://www.instagram.com/musicallybiz
Twitter: https://twitter.com/musically
Facebook: https://www.facebook.com/musicallyfb
184 tập
Manage episode 436965843 series 3006076
Ep. 159: Dhruv Chopra, co-founder/CEO of Brooklyn venue Elsewhere, joins Joe Sparrow to talk about finding new ways of running local independent venues. Dhruv and Elsewhere are reaching around to find a new business model in a new gig-going world. Today, music is consumed, created, performed, played, discovered, experienced and valued differently – and yet, the basics of live music are the same: a group of people in a room while some music happens.
So Elsewhere is trying something that is both the same, and yet different – by exploring what a local live music venue can be in 2024, and how it can make money. The model that they have landed on involves a subscription membership, a digital Discord community, and a real-life “cultural epicentre”. It’s perhaps all the things that local venues have always been, but with more explicitly-defined models and platforms.
Dhruv also talks about the state of the small venue ecosystem in a post-pandemic era, when young consumers are demanding more from their live experiences than cheap beer, and $150 stadium show tickets are monopolising the budget of gig-goers.
Elsewhere: https://www.elsewhere.club
Dhruv's music pick: Herbie Hancock, Michael Brecker & Roy Hargrove - Directions In Music - Live At Massey Hall https://www.youtube.com/watch?v=g8nB_kzUf2w
------
👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
🎉 You may be eligible for a FREE Music Ally subscription, worth over £400/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
Instagram: https://www.instagram.com/musicallybiz
Twitter: https://twitter.com/musically
Facebook: https://www.facebook.com/musicallyfb
184 tập
Все серии
×Chào mừng bạn đến với Player FM!
Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.