102. Curious about...The Benefits & Challenges of Gaining a Line of Sight to your Brand's Marketing Plans for Contact Centers

My Curious Colleague ~ CPG CX

👁️This week I’m Curious about...Benefits & Challenges of Gaining a Line of Sight to your Brand's Marketing Plans for Contact Centers. Episode #102 of the @my curious colleague podcast. Topics covered include:
· 🛣️ Navigating the Marketing Landscape: Understanding your brand's marketing plans in a contact center is crucial for success. It allows managers to anticipate call volume, ensuring proper staffing and effective communication with consumers. This foresight helps align the team with the company's objectives.

· 🧠 Empowering Contact Center Agents: With a clear line of sight into the marketing plan, agents are better prepared. They can familiarize themselves with new products, receive relevant training, and be ready to handle customer inquiries confidently. This preparation leads to a more seamless customer experience.

· 🤝 Bridging the Brand and Consumers: Having accurate and timely marketing information benefits both the brand and its consumers. Brands can prepare FAQs, training materials, and gather feedback to improve future initiatives. For consumers, this results in a more positive experience with informed and confident agents.

TRANSCRIPT LINK: https://dashboard.transistor.fm/shows/my-curious-colleague-cpg-cx/episodes/102-curious-about-benefits-challenges-of-gaining-a-line-of-sight-to-your-brands-marketing-plans-for-contact-centers/transcripts

SPONSORSHIP: My new website – mycuriouscolleague.com - is sponsoring today’s episode. Do, check out my new website at www.mycuriouscolleague.com for more content, including past podcast episodes, YouTube videos, and even a free official sticker! Show your support for our function and for the My Curious Colleague Podcast. Let's keep learning together! 🙌

#cpgcx #contactcenter #customerfeedback #cpg #socap