Liza Enebeis: How Studio Dumbar creates brands that are Pure, Simple, + Powerful

One More Question

Highlights from the conversation

• One thing with simplicity is to not confuse it with minimalism. Simplicity is about focus and really defining your purpose
• If you don't come together as a collective, sometimes you'll never be seen
• Purity is really important. It's where we try to get to the essence of a brand
• Great design doesn't mean good results. It's really the power of everyone together
• Motion really brings the work to life
• Even then the smallest move can really define the personality of a brand

More about Liza

Liza is Partner and Creative Director at Studio Dumbar.

Studio Dumbar (part of Dept) is an award-winning international agency with a Dutch heritage, specialising in visual branding and motion. Liza is directly involved with all main projects such as the visual identity for Amsterdam Sinfonietta, Mauritshuis, the Royal Picture Gallery, the brand refresh of the van Gogh Museum, and she is a co-initiator of Demo - Design in Motion Festival.

She is an MA Design graduate from the Royal College of Art, London. Before joining Studio Dumbar she worked for Pentagram London for several years.

Liza is a co-founder and the host of Typeradio.org, the podcast station on type and design. In 2018, she was elected as a member of the prestigious design association, AGI – Alliance Graphique Internationale. And in 2021 she became a member of the Board of D&AD – the Design and Advertising Association in the UK.

Find Liza here: LinkedIn | Instagram | Website

Show notes

People:

• Tom Dorresteijn

Miscellaneous:

• NS – Dutch Railways rebrand
• Branding the Netherlands

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One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

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