Minisode: Mastering the Art of Crafting Timely Media Pitches

Pitchin' and Sippin' with Lexie Smith

This week, Lexie Smith takes listeners through her process of mastering the art of crafting timely media pitches. This finely tuned methodology is built on Lexie’s foundation of 13+ years in the PR industry, leading to the founding of THEPRBAR inc. and her PR and Communications agency. Lexie walks the listener through ten elements that can make a story newsworthy and breaks down one area in particular: timeliness. She covers scenarios where businesses may have missed the timely window of opportunity and explain how to leverage the current news cycle to achieve the goal of a newsworthy story.

Here’s What You’ll Learn:

• What the Pre-Pitch Op Method is from THEPRBAR inc.
• How timely pitches make a story newsworthy
• Tips on understanding editorial calendars as a way of understanding lead times
• Tips on writing questions to ask when crafting a pitch
• 3 different factors to consider when deciding if a given pitch is timely
• And more!

Listener Links:

• Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/
• Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/
• Learn about THEPRBAR Agency here: THEPRBARagency.com
• Instagram: @theprbar_inc
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